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What you'll learn
Students will be able to formulate the basic views that are associated with Logical Positivism and conceptually manipulate the interrelation of observation and theory formation
Students will be able to understand and structure the main issues that philosophy of science engages with.
Students will be able to assess the consequences of the Logical Positivist's views concerning science, philosophy and their interrelation.
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
